Tarari / LSI

2006 - 2010

In 2006 I was recruited by a Microsoft Technology Partner to lead the Sales Engineering and Evangelism of the Tarari Encoding Accelerator (TEA) : Video Encoding Accelerator / Pre GPU

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This was PreGPU days but really was the predecessor of GPU’s for Video Encoding

                Microsoft's OEM Gold Partner

                Received Development money for TEA product

                Helped Develop VC-1 Codec, Encoding, and Delivery

                Microsoft's 2006 OEM Gold Partner of the year award

Partnerships with Microsoft, Rhozet (now Harmonic), Telestream, Digital Rapids, ViewCast, Garland Partners, Thompson, Inlet, AVID, Tandberg TV & Telepresence  (Cisco)

Customer included: Netflix, Ascent Media, Deluxe, CBS, Canal+, Bloomberg, Dayport, Entriq (CBS Digital) and others.

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Responsible for Developing Partnership and Channels along with creating video encoding workflows and solutions.

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In 2007 LSI Logic (LSI) acquired Tarari.

My role changed from Sales Engineering and Evangelism to Video SME and the internal Video Consultant. (working on special projects).  I became responsible for the next generation of the TEA products, Developed distribution network and channel program.  As the internal consultant I was working with the engineering and development teams for the Starlink DSP offering allowing them to work for Video. (telepresence and unified communications project) this became a $350 million ($35 Million x 10 deployments)

Designed and developed new processing boards.

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Global Sales and Business Development

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Customers: BBC, BSKYB, BT, Canal+, Cisco, Netflix